Old Elements New Designs

For 32-year-old handbag designer Li Wei, who started her business in 2010, this is the appropriate season to showcase her brand – 37C Handmade.

 
 ladies fashion

“I love buying bags before I started my own business. But I realized that branded bags and those without brands have similarities in either colors or designs. So I decided to do something different, which cannot be copied,” she says.

 
 ladies fashion

From small dumpling-shaped purse to mid-sized rectangular handbag and magazine-sized triangle bag, Li’s designs complimented the futuristic and avant-garde clothes donned by the models.

 
 ladies fashion

She borrows the elements of traditional Chinese clothes to develop her own style. Li uses all kinds of texture such as embroidery, brocade, linen and silk, decorate with colorful beads, brass buttons and leather chains. Her various designs are suitable for different occasions.

 
 ladies fashion

Like many girls, who are fascinated about traditional Chinese fashion elements, such as qipao and other accessories, Li loves the unique Chinese heritage and ancient fashion.

“I have bought clothes from international brands, but my favorite pieces are those with Chinese flavor,” she says.

 
 ladies fashion

Choosing fabrics for each bag determines the shape and style, according to Li. Thanks to her hometown, which is known for silk and other fabrics, Li has a huge choice of resources.

“Choosing fabrics is the starting point of my design and it’s an enjoyable experience for me,” she says.

Her store in Nanjing carries bags for young and middle-aged women. Each design has limited pieces to ensure uniqueness. Li hopes to bring high quality, affordable women’s fashion to shoppers.

by Xiao Xiao xiaoxiao@interactchina.com

About Interact China


“A Social Enterprise in E-commerce Promoting Oriental Aesthetic Worldwide”

Aileen & Norman co-founded Interact China in 2004 with specialization in fine Oriental Aesthetic products handmade by ethnic minorities & Han Chinese. Having direct partnerships with artisans, designers, craft masters and tailors, along with 10 years solid experience in e-commerce via InteractChina.com, we position well to bridge talented artisans in the East with the rest of the world, and bring you direct finely selected products that are of good quality and aesthetic taste.

So far we carry 2000+ goods covering Ladies Fashion, Tailor Shop, Home Furnishings, Babies & Kids, Painting Arts, Textile Arts, Carving Arts, Tribal Jewelry Art, Wall Masks and Musical Instruments. Our team speak English, French, German, Spanish and Italian, and serve customers worldwide with passion and hearts.

P.S. We Need People with Similar Passion to Join Our Blogging Team!
If you have passion to write about Oriental Aesthetic in Fashion, Home Decor, Art & Crafts, Culture, Music, Books, and Charity, please contact us at bloggers@interactchina.com, we would love to hear from you!

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Chinese Designers Embrace Global Fashion Stage(1)

When foreigners are amazed and enchanted in the mysterious culture and arts of China, Chinese element has already joined the rhythm of global fashion. Cuties bring forth the vogue of minority style on world stage. You may pick them up in most fashionable cities like Paris or Milan.

Embroidered shoes, pleated batik skirts, shining silver accessories of the Miao minority – these are the exotic Chinese flavors that will pervade the Paris fashion trade fair, which begins in the world’s fashion capital today.

 
 Chinese fashion
 
 Chinese fashion
 
 Chinese fashion

China’s promising young designers, He Jian, Zhu Xiaoyu and Yang Jie – all of whom are winners of the latest Seven Brand Cup China Style Costume Creation Contest – will debut at this premier fashion event that brings together the most cutting-edge designs and collections in Europe.

“We think Chinese designers can win international recognition by incorporating unique Chinese elements into world fashion trends,” says He Jian. His collection features innovative combinations of ethnic costumes and modern men’s casuals, while Zhu Xiaoyu and Yang Jie both derive inspiration from the costumes of the Miao and Zhuang minorities. Today’s youngsters have been inspired by the success of other Chinese designers who have starred previously in such fashion capitals as Milan, New York and London.

Zhang Zhifeng, art director of NE Tiger Clothing Company, is one such example. The veteran designer wants to build NE Tiger as an international luxury brand in China – in the same league as Louis Vitton and Armani.

 
 Chinese fashion

Zhang has explored the use of Chinese Yunjin, the special brocade once reserved for royalty, in his collections. He adopts the traditional “seamless” weaving method in his haute couture fabrics, once used exclusively for the brocade dragon robe of the emperors. Exquisite handmade Chinese embroideries of the phoenix and peony are also widely used. As the making of the brocade and the embroideries are extremely time-consuming and complicated, it usually takes Zhang and his skilled craftsmen months to make one suit, with the price hovering in the region of 50,000 yuan ($6,756).

 
 Chinese fashion

“Yunjin and embroidery mark the high points of Chinese clothing culture. I hope to arouse an awareness and appreciation of these rare gems through my designs,” says Zhang.

 
 Chinese fashion

His collections feature a harmonious combination of traditional culture and modern fashion elements. He includes Western fashion inspirations and solid cutting techniques into his designs and applies georgette, damask, Italian baldachin, lace and Swarovski crystals to Chinese silk and brocade to redefine the Western gown, corsage, pleat skirt and fish skirt.

 
 Chinese fashion

Zhang’s persistence has helped NE Tiger, the once barely known local brand, to become the leading Chinese haute couture brand for furs, evening gowns and wedding clothes, in just 10 years. His studios are scattered across the United States, France, Italy and Russia, and his designs have even won over royalty in Europe. For instance, Joachim Holger Waldemar Christian, the prince of Denmark, chose NE Tiger, to make the evening gown for his fiancée.

by Xiao Xiao xiaoxiao@interactchina.com

About Interact China


“A Social Enterprise in E-commerce Promoting Oriental Aesthetic Worldwide”

We co-founded Interact China in 2004 with specialization in fine Oriental Aesthetic products handmade by ethnic minorities & Han Chinese. Having direct partnerships with artisans, designers, craft masters and tailors, along with 10 years solid experience in e-commerce via InteractChina.com, we position well to bridge talented artisans in the East with the rest of the world, and bring you direct finely selected products that are of good quality and aesthetic taste.

So far we carry 2000+ goods covering Ladies Fashion, Tailor Shop, Home Furnishings, Babies & Kids, Painting Arts, Textile Arts, Carving Arts, Tribal Jewelry Art, Wall Masks and Musical Instruments. Our team speak English, French, German, Spanish and Italian, and serve customers worldwide with passion and hearts.


P.S. We Need People with Similar Passion to Join Our Blogging Team!

If you have passion to write about Oriental Aesthetic in Fashion, Home Decor, Art & Crafts, Culture, Music, Books, and Charity, please contact us at bloggers@interactchina.com, we would love to hear from you!