The Modernization of Traditional Chinese Hanfu and Qipao

It is difficult to define traditional Chinese clothing as one specific style since there are so many different types of clothing and styles depending on the time and dynasty, they appeared in. However, if we were to highlight two very distinct traditional garments as the most well-known and influential, these would be the Hanfu, which literally means “Han Dynasty clothing” in Chinese, and the qipao, which translates as “the Qi people gown”. Although, these are both some of the oldest traditional clothing, they still have a great influence in modern Chinese fashion, referred to as the modern qipao or “New” Hanfu and qipao.

Let’s look at the history behind these two traditional garments and their evolution to their modernized version in today’s Chinese fashion.

The Hanfu:

Hanfu is a traditional Chinese outfit which has been prevalent for a long time in Chinese history as it appeared firstly in the Qin Dynasty, 200 B.C, until the Ming Dynasty, around the year 1600. As mentioned before, Hanfu refers to the Han people clothing, thus it was created for the Han people and distinguishes itself from the clothing of other ethnic minority groups. In the Western Zhou Dynasty, hanfu was used to indicate a person’s social status as it was a time of strict hierarchical set up. Can you believe that the differences in the length of a skirt or the wideness of a sleeve were an indication of a person’s rank in society?

A traditional Hanfu is a long gown, with long sleeves and a sash used to secure the garment around the waist instead of buttons. It is characterized by colorful embroidery and a crossed collar with a right lapel (the left collar crosses over the right one). The two main designs a Hanfu can have is either as a one-piece dress or as a two-piece skirt or trouser combo which includes underwear, an inner layer and an overcoat. To complete the traditional costume accessories such as a jade belt and jewelry as well as a shawl are added.

On the other hand, the “new Hanfu” has more influence from the Western style of clothing and thus, integrates these aforementioned traditional characteristics of the traditional Hanfu with a more functional and stylish touch. The goal of the new Hanfu was to bring back wearing it in everyday life since it had become a garment used only for special occasions or formal events. This was because the traditional Hanfu gained a reputation for being inconvenient and difficult to wear compared to alternative modern clothing. By making the modern Hanfu comfortable and more varied in style it became popular to wear everyday especially for young people, children and teachers. The main elements of Hanfu are still maintained like the cross-collar, silk embroidery and retro patterns but designers have focused on making the shape of the Hanfu more fitted and unique to each body. Designers are willing to adapt Hanfu to the needs of today, which keep changing and shifting, and bring its own flair and style to present life.

Qipao

Qipao was a garment which appeared in the 1920s inspired by the long gown type garments worn in the Qing Dynasty by the Manchu people. It evolved to become the qipao which was named “national dress” up until the 1950s. Traditionally, it was a long, loose dress which had no slits or very short slits in the side. It is usually made of silk and is embroidered with different kinds of flowers, with thick laces trimmed at the collar, sleeves and edges. Qipao was initially designed for upper class women as it tried to convey their elegance and modesty and so it was not meant to be very displaying!

This meant that, originally, the dress covered the whole body almost completely and very loosely. This was hardly considered fashionable or stylish even at that time! That’s why in the 1930s, the traditional qipao was redesigned, adding western patterns to exalt the beauty and curves of a woman’s body. Today, qipao has regained its popularity and is mostly worn for special or formal occasions and has a much more westernized influence and appeal. The main differences which characterize the modern qipao are its fitted cut, right side knot buttons and two wide openings at both sides of the hips. With this regained popularity, factory made qipaos has become widely sold in Chinese shops, but it is hard to find good quality tailor made ones. If you are looking for an excellent quality qipao, Interact China is the right place to buy it! We partner with professional tailors to provide you with a handmade craftsmanship with delicate details and quality materials. Below are some examples of the qipaos we sell, which are divided into Deluxe velvet, premium silk and vintage cocktail qipaos.

Despite the distinctive characteristics which draw the Hanfu and qipao apart, they both have a deep cultural meaning which is kept alive through the transformation to more modern versions of the original garment. So, which one do you prefer? We would love to know your thoughts in the comments and hope you have learnt a bit more about the culture and history of traditional Chinese clothing!

About Interact China


“A Social Enterprise in E-commerce Promoting Oriental Aesthetic Worldwide!”

Aileen & Norman co-founded Interact China in 2004 with specialization in fine Oriental Aesthetic products handmade by ethnic minorities & Han Chinese. Having direct partnerships with artisans, designers, craft masters and tailors, along with 13 years of solid experience in e-commerce via InteractChina.com, we are well positioned to bridge talented artisans in the East with the rest of the world, and directly bring you finely selected products that are of good quality and aesthetic taste.

So far we carry 3000+ goods covering Ladies Fashion via ChineseFashionStyle.com, Kungfu Fashion, Home Furnishings, Babies & Kids, Painting Arts, Textile Arts, Carving Arts, Tribal Jewelry Art, Wall Masks and Musical Instruments. Our team speak English, French, German, Spanish and Italian, and serve customers worldwide with passion and hearts.


P.S. We Need People with Similar Passion to Join Our Blogging Team!
If you have passion to write about Oriental Aesthetic in Fashion, Home Decor, Art & Crafts, Culture, Music, Books, and Charity, please contact us at bloggers@interactchina.com, we would love to hear from you!

Old Elements New Designs

For 32-year-old handbag designer Li Wei, who started her business in 2010, this is the appropriate season to showcase her brand – 37C Handmade.

 
 ladies fashion

“I love buying bags before I started my own business. But I realized that branded bags and those without brands have similarities in either colors or designs. So I decided to do something different, which cannot be copied,” she says.

 
 ladies fashion

From small dumpling-shaped purse to mid-sized rectangular handbag and magazine-sized triangle bag, Li’s designs complimented the futuristic and avant-garde clothes donned by the models.

 
 ladies fashion

She borrows the elements of traditional Chinese clothes to develop her own style. Li uses all kinds of texture such as embroidery, brocade, linen and silk, decorate with colorful beads, brass buttons and leather chains. Her various designs are suitable for different occasions.

 
 ladies fashion

Like many girls, who are fascinated about traditional Chinese fashion elements, such as qipao and other accessories, Li loves the unique Chinese heritage and ancient fashion.

“I have bought clothes from international brands, but my favorite pieces are those with Chinese flavor,” she says.

 
 ladies fashion

Choosing fabrics for each bag determines the shape and style, according to Li. Thanks to her hometown, which is known for silk and other fabrics, Li has a huge choice of resources.

“Choosing fabrics is the starting point of my design and it’s an enjoyable experience for me,” she says.

Her store in Nanjing carries bags for young and middle-aged women. Each design has limited pieces to ensure uniqueness. Li hopes to bring high quality, affordable women’s fashion to shoppers.

by Xiao Xiao xiaoxiao@interactchina.com

About Interact China


“A Social Enterprise in E-commerce Promoting Oriental Aesthetic Worldwide”

Aileen & Norman co-founded Interact China in 2004 with specialization in fine Oriental Aesthetic products handmade by ethnic minorities & Han Chinese. Having direct partnerships with artisans, designers, craft masters and tailors, along with 10 years solid experience in e-commerce via InteractChina.com, we position well to bridge talented artisans in the East with the rest of the world, and bring you direct finely selected products that are of good quality and aesthetic taste.

So far we carry 2000+ goods covering Ladies Fashion, Tailor Shop, Home Furnishings, Babies & Kids, Painting Arts, Textile Arts, Carving Arts, Tribal Jewelry Art, Wall Masks and Musical Instruments. Our team speak English, French, German, Spanish and Italian, and serve customers worldwide with passion and hearts.

P.S. We Need People with Similar Passion to Join Our Blogging Team!
If you have passion to write about Oriental Aesthetic in Fashion, Home Decor, Art & Crafts, Culture, Music, Books, and Charity, please contact us at bloggers@interactchina.com, we would love to hear from you!

Ornament for Chinese Clothing

The Chinese dress sense is one of the most intriguing elements of their culture. The Chinese have paid great attention to their attire throughout their history. With the passage of time however Chinese clothing has undergone many changes and the modern Chinese clothing that has evolved seems to have a much larger appeal to the masses.

Archeological discoveries from many years ago reveal the Chinese passion for decorating their clothing. They would make use of shells, beads and other ornaments to decorate their clothing. The remains from the early days also show the interesting use of color that the Chinese would make with regards to their clothing.

Chinese clothing had a system of matching and contrasting colors when it came to giving character to their dresses. Traditionally we find the Chinese to favor the use of darker colors as the base with light and contrasting colored accessories.

Contemporary Chinese clothing draws upon ancient elements of Chinese clothing traditions and seeks to reintroduce them in a revolutionary new way. Since symbolism has been a main feature of the Chinese culture you will find many modern Chinese fashion designers to make use of classic Chinese symbols in combination with modern trends.

 
 fashion

Chinese fashion designers have taken to the task of developing clothes for children and young people using classic Chinese symbols. You will be able to find a wide variety of modern Chinese clothing with symbols like good fortune, images of deities, opera characters, masks and dragons. The use of appliqué bronzes and designs from ancient times have come into popular use amongst the Chinese fashion designers of today. The incorporation of ancient motifs, embroidery patterns and weaving styles with modern fabrics has produced an interesting array of contemporary Chinese clothing.

 
 fashion

Amongst the most popularly found designs is the classic dragon and clouds image. This would often be used on robes worn by emperors of the time. Today the world wide public has the privilege to wear this symbol of royalty on modernized clothing.

 
 fashion

The classic Chinese symbols used in modern Chinese clothing have two distinct qualities. They are highly elegant and creative in terms of their aesthetics. On the other side they carry a deep innate meaning that adds even more value to them.

The use of the traditional macramé is also prevalent in modern Chinese clothing. This unique element is used for ornamental purposes. You will find modern Chinese clothing to be featuring the macramé on bodices, seams, pockets, borders and shoulders.

 
 fashion

Another modern introduction of a traditional Chinese trend can be witnessed in the bridal tiara. Taking its inspiration from the Sung Dynasty the modern bridal tiara is the ultimate example of modern Chinese clothing. It features the traditional sash and pendants in the classic colors of blue, green and red. The original version of this dress is still worn in some regions of the Hunan province in China.

by Xiao Xiao xiaoxiao@interactchina.com

About Interact China


“A Social Enterprise in E-commerce Promoting Oriental Aesthetic Worldwide”

We co-founded Interact China in 2004 with specialization in fine Oriental Aesthetic products handmade by ethnic minorities & Han Chinese. Having direct partnerships with artisans, designers, craft masters and tailors, along with 10 years solid experience in e-commerce via InteractChina.com, we position well to bridge talented artisans in the East with the rest of the world, and bring you direct finely selected products that are of good quality and aesthetic taste.

So far we carry 2000+ goods covering Ladies Fashion, Tailor Shop, Home Furnishings, Babies & Kids, Painting Arts, Textile Arts, Carving Arts, Tribal Jewelry Art, Wall Masks and Musical Instruments. Our team speak English, French, German, Spanish and Italian, and serve customers worldwide with passion and hearts.

P.S. We Need People with Similar Passion to Join Our Blogging Team!
If you have passion to write about Oriental Aesthetic in Fashion, Home Decor, Art & Crafts, Culture, Music, Books, and Charity, please contact us at bloggers@interactchina.com, we would love to hear from you!

Traditional Chinese Knots Become Modern Fashion

Chinese knot or Chinese traditional decorating knot is a folk handicraft. Appeared in ancient time, developed in Tang and song Dynasty and popularized in Ming and Qing Dynasty, Chinese knot has now become elegant and colorful arts and crafts from its original practical use.

Modern Chic

In China language, the pronunciation of the word “cord” or “sheng”, is similarly to the word “shen”(god).Thus, ancient Chinese made the dragon-shaped cord, as all Chinese considered themselves descendents of the dragon. The knot, or “jie” in Chinese, symbolizes strength and harmony. Many Chinese expressions formed by “jie” represent unity, closeness and comfort. All these favorable connotations made the Chinese knot a trendy item in China.

Modern Chic

The characteristic of Chinese knot is that the Chinese knot is knotted with a silk cord into traditional patterns with colorful tassels. It varies significantly in size, use and color. A typical Chinese knot is red, but it can also be gold, green or black. Flowers, birds, fish and insects are common patterns used in the Chinese knot, which derived auspicious meanings from related connotations, such as “Joy”, “Happiness and Longevity”, “Double Happiness”, “Luck and Auspiciousness As One Wishes” and “Have a nice trip”.

Modern Chic

People are drawn to traditional Chinese knots for different reasons. While many prefer to hang it on their doors to symbolize a joyous atmosphere, many young women like to use it as a fashion accessory to go with their fashionable clothing. The Chinese knot is also used to exchange best wishes among friends as well as to wish a safe journey.

by Xiao Xiao xiaoxiao@interactchina.com

About Interact China


“A Social Enterprise in E-commerce Promoting Oriental Aesthetic Worldwide”

We co-founded Interact China in 2004 with specialization in fine Oriental Aesthetic products handmade by ethnic minorities & Han Chinese. Having direct partnerships with artisans, designers, craft masters and tailors, along with 10 years solid experience in e-commerce via InteractChina.com, we position well to bridge talented artisans in the East with the rest of the world, and bring you direct finely selected products that are of good quality and aesthetic taste.

So far we carry 2000+ goods covering Ladies Fashion, Tailor Shop, Home Furnishings, Babies & Kids, Painting Arts, Textile Arts, Carving Arts, Tribal Jewelry Art, Wall Masks and Musical Instruments. Our team speak English, French, German, Spanish and Italian, and serve customers worldwide with passion and hearts.


P.S. We Need People with Similar Passion to Join Our Blogging Team!

If you have passion to write about Oriental Aesthetic in Fashion, Home Decor, Art & Crafts, Culture, Music, Books, and Charity, please contact us at bloggers@interactchina.com, we would love to hear from you!

 

Modern Chinese Dress

Traditional Chinese dress was profoundly elegant, extravagant and a prominent part of the culture of China. With the passage of time however Chinese dress has evolved into something new. Today’s Chinese dress use traditional elements implemented with contemporary styles in order to develop a revolutionary modernized Chinese dress.

Implementing traditional motifs with modern ideas

Chinese fashion designers have retained old school motifs. These include motifs that were popularly used in China such as abstract images of dragons, lions, opera masks and various other deities. The use of Chinese bronze is also prevalent amongst the modern day fashion designers. They use this to create printing, embroidery, woven and applied designs on clothes. Not only do the contemporary fashion designers make use of old school motifs, Chinese paintings are also used as patterns in the modern Chinese dress.

Modern Chic

Modern Chic Modern Chic

The modern dress according to the occasion

The modern dress varies according to the occasion. The men have a special refined version of the traditional Chinese gown as dignified attire to wear to social gatherings. For women there is a jazzed up version of the traditional dress wore during the Ching dynasty now known as Chipao.

Modern Chic Modern Chic

Experimenting with design

The basic structure of these dresses remains the same but fashion designers have a limitless variety when it comes to composing the cut for the collar, skirt and sleeves. Similarly they create designs where they experiment with the length, width and height of the gowns. And then you have the printed designs as well as the embroidery to work with.

The use of fashion accessories with the traditional Chinese dress has always been part of the Chinese culture. This practice is still pretty much present amongst the modern day Chinese with the only difference being that the fashion accessories too have evolved.

Modern Chic

The use of macramé is quite popular as a means of decorating the shoulders, seams, openings, belts, pockets and even hair ornaments and necklaces.

There are many profound examples of modernized fashion dresses such as the new age bridal tiara. This contemporary evolution shot off from a design that was popularized during the Sung Dynasty coupled with the style of embroidery that was popular in the Hunan Province. The Hunan style is particularly emphasized on the design of the sash. Fashion designers make use of traditional colors such as green, blue and most importantly red.

Such examples go to show how the age old traditional Chinese dresses have served as the basis of contemporary Chinese fashion. The new age Chinese dresses have gained popularity in non-Chinese cultures as well as they have a touch of elegance cut out to appeal to the modern masses.

Chinese people have largely adopted business suits, shirts and jeans as well. The designing of modern Chinese dresses is more of an art form and such dresses only come in use for special occasions like weddings and traditional celebrations

by Xiao Xiao xiaoxiao@interactchina.com

About Interact China


“A Social Enterprise in E-commerce Promoting Oriental Aesthetic Worldwide”

We co-founded Interact China in 2004 with specialization in fine Oriental Aesthetic products handmade by ethnic minorities & Han Chinese. Having direct partnerships with artisans, designers, craft masters and tailors, along with 10 years solid experience in e-commerce via InteractChina.com, we position well to bridge talented artisans in the East with the rest of the world, and bring you direct finely selected products that are of good quality and aesthetic taste.

So far we carry 2000+ goods covering Ladies Fashion, Tailor Shop, Home Furnishings, Babies & Kids, Painting Arts, Textile Arts, Carving Arts, Tribal Jewelry Art, Wall Masks and Musical Instruments. Our team speak English, French, German, Spanish and Italian, and serve customers worldwide with passion and hearts.


P.S. We Need People with Similar Passion to Join Our Blogging Team!

If you have passion to write about Oriental Aesthetic in Fashion, Home Decor, Art & Crafts, Culture, Music, Books, and Charity, please contact us at bloggers@interactchina.com, we would love to hear from you!

 

World Fashion Brands Embrace Chinese Elements

China’s growing appetite for luxury goods has prompted international fashion houses to incorporate Chinese design motifs in their clothing designs.Picture: Armani’s store in Beijing.

Chinese Traditional Clothing

Many traditional Chinese designs such as Qing dynasty and Miao embroidery, folding fans and paper cutting have become popular with designers in the international fashion arena.

The fundamental reason that international fashion circles are becoming increasingly China savvy is that the nation’s purchasing power is becoming increasingly strong and that it is overtaking many rich Western countries as a top consumer of luxury goods in the world market.

Dior
Chinese Traditional Clothing

Noted designer Zhang Jicheng said: “In the past, the markets for international fashion brands were mostly in the US and Europe. So these brands used to hire Western celebrities as their endorsements. Now this long tradition is changing with the rise of the Chinese market which in broader terms refers to Taiwan, Hong Kong, Singapore as well as mainland China.”

LV
Chinese Traditional Clothing Chinese Traditional Clothing

“This is why many brands have begun to incorporate Chinese culture into their works,” said another noted designer Fan Ying. “However, any Chinese cultural heritage adopted by world brands would be used only as an addition to their products, to enrich their original designs. They would not change their basic style as each brand has its own soul,” Fan said.

In the view of national designer Li Xin, the fact that foreign designers want to take inspiration from China underscores the fact that eastern culture is catching on in the world and that they must follow this growing international trend.

Fendi
Chinese Traditional Clothing

Noting that growing numbers of big international brands are eyeing the rise of the Chinese market, Li said “they not only take note of intangible Chinese cultural heritage, they also extend their attention to food, clothing and herbal medicine. China as an ancient Oriental culture is full of mystery to the Western world.”

Li pointed out that China’s heritage is profoundly rich. “We have 56 national traditional cultures and thousands of years of history. These unlimited cultural sources can never be exhausted.”

Jason Wu
Chinese Traditional Clothing

Will the growing use of traditional Chinese elements by foreign designers create pressure for China’s domestic designers? Zhang Jicheng had this to say: “Many Chinese designers simply follow trends as they lack the ability for independent thinking. They often simply copy Western fashions. Now they must see the spreading popularity of Chinese elements in the world as a challenge and seek to use them to their own advantage.”

Zhang said that at a time when China is gradually becoming a leading consumer of luxury goods, many international brands are seeking every possible means to grab a significant share of the Chinese market. When they move to embrace Chinese elements as a gateway to China, they actually are testing the waters, he added.

The expansion in China of Armani, a world famous fashion brand, is both aggressive and impressive, he noted. It first established online shopping operations in the United States, Europe and Japan. It then opened online stores in China using its Emporio Armani brand. Armani is the first major world brand to sell luxury goods in China via web sites established in the host country.

by Xiao Xiao @ InteractChina.com

P.S. We need people with similar passion to join or partner with us in promoting ethnic handicrafts! Please contact us at interact@interactchina.com to make any suggestions that you may have in co-operating with us, or join as Affiliate.

A Big Step forward of Chinese Fashion Industry

With China Fashion Week 2013, MODE Shanghai 2013, the leading international fashion trade show in Shanghai, as well as the 2013 BIFT Fashion Week, all taking place this month, we decided to take a closer look at the fashion industry in China. The fashion industry has undergone tremendous change within the past decade and is continuing to expand at an exponential rate.

 

What it Used to Be

If you walked down the street in China a couple of decades ago, you would more than likely see both men and women wearing the Zhongshan suit (Chinese tunic suit), the Chinese version of a Western business suit also known as the Mao suit. The suit was originally named after Sun Zhongshan (Dr. Sun Yat-sen) after he advocated the wearing of functional clothes.

ladies fashion

As China underwent its modernization period, women began to experiment with fashion. Many more flowery dresses were beginning to be seen, as well as leggings with straps on the foot, hoses that reached up to the ankle, and hairstyles other than just braids. Because China was slowly picking itself up, fashion developed at a very slow pace.

 

Today’s Fashion Boom

China is expected to become the largest fashion market within the next five years. “China’s luxury market is forecast by McKinsey & Co. to soar to US$27 billion by 2015 — one fifth of the world’s total — up from US$10 billion in 2009,” said Emma Charlton in “China’s passion for fashion on show in Paris.” According to fashionista.com, Didier Grumback, head of France’s fashion federation, also claimed China “is a country that is passionate about fashion, like all emerging nations where appearance is of the utmost importance. “

China Daily argues that China’s eye is “set on creating brands and products that will win the world, much like Apple, Louis Vuitton and Ikea” and that it “wants to become known as a design and innovation center – and no longer just as a manufacturing powerhouse.”

 

Fashion Shows in China

China Fashion Week is a fashion exhibition that was established in Beijing in 1997. Today it has become world-renowned as not only a “top-rated platform for fashion design, ready-to-wear- accessories, styling and other designs and new technologies,” but also as a “platform for promoting brands, displaying originality, and broadcasting fashion trends” to the world.

With over 320 designers, more than 350 fashion brands, over 768 fashion shows, the exhibition attracts hundreds of media worldwide. It is held twice a year during March and October. China’s fashion week has proved to the world that it is not only ready to embrace the fashion industry, but that it is becoming pivotal in the innovation of fresh new trends.

ladies fashion

China Fashion Week 2013
ladies fashion ladies fashion

In March 2010, the leading international fashion show in Shanghai, MODE Shanghai, was established. It is said to cater the needs of global department stores looking to enter Asian fashion retail business, and to be an optimized business platform for retailers and fashion brands. MODE SHANGHAI is more than a trade show, it is a gateway of a tremendous market for fashion brands and designers, as the future’s axe of the global fashion business. In just three years, the fashion show has flourished exponentially. This year, it was held March 12th-14th.

ladies fashion

There are many more fashion shows seeking to crack Chinese market, including Dior’s S/S 2013 couture show, taking place in Shanghai on March 30 and organized by Bureau Betak.

 

Chinese Consumers

Many Chinese women spend a larger percentage of their income on fashion magazines than Western women, according to an article in The New York Times. In the article, Duncan Edwards, president and chief executive of Hearst Magazines International, stated, “We’re going through this wonderful period where huge numbers of women are coming out of poverty into the middle class and beyond. Many of these women are choosing to spend on luxury goods.”

ladies fashion

With much more recent exposure to Western media, Chinese consumers are now much more aware of global fashion trends. Furthermore, according to a 2011 study conducted by Bain & Company, as stated in The New York Times, mainland China ranked sixth in the world for spending on luxury goods ranked by country, and in 2010, it was a US$17.7 billion market where Louis Vuitton, Chanel and Gucci remain the most desired luxury brands.

 

International Designers

Because of such a freshly booming fashion industry, world renowned designers are turning their attention to China. After husband David Beckham was unveiled as China’s first ever global football ambassador, Victoria Beckham will be making a series of high-profile appearances in China in an attempt to crack its market with her fashion line.

Luxury fashion label Marc Jacobs is also said to be going after China with plans to add six stores a year to its existing 25 in Mainland China and 5 stores to its stores in Hong Kong.

ladies fashion

“I think Chinese consumers can learn very fast. Three or four years ago, they may have been merely chasing logos. Now they seek more than that. The chase now is more about lifestyle, social status and how the brand can fit them. It’s not just about a logo anymore,” said Stalla-Bourdillon, Marc Jacob’s chief executive, to the South China Morning Post.

Companies such as H&M, Zara, Topshop, and Karen Millen are opening stores at an alarming rate, as China continues to become the fastest growing market with store numbers.

 

Chinese Students in the Fashion Industry

Chinese students are seeking to gain more exposure and experience in the fashion industry. The applications to Pratt Institute’s fashion program in New York have more than tripled in the past three years. The younger generation is interested more than ever in fashion and in creating a stronger presence in the industry. This month, Beijing Institute of Fashion Technology hosted its four-day 2013 Fashion Week. According to former vice president of SCAD Hong Kong, “One only has to walk down the street in Shanghai and Beijing today and see the importance of fashion and street style, and how that’s grown and changed in the last 20 years and definitely even in the last five years,” reported China Daily.

by Xiao Xiao @ InteractChina.com

P.S. We need people with similar passion to join or partner with us in promoting ethnic handicrafts! Please contact us at interact@interactchina.com to make any suggestions that you may have in co-operating with us, or join as Affiliate.

China apparel brands set sights on global high-fashion arena

With international recognition in mind, China designers are developing high-end styles that can challenge western apparel brands.

Manufacturers and designers in China are getting ready to take their home-grown brands to the next level. While it may take many years for these labels to appear alongside Burberry and LV on the fashion streets of Paris and Milan, China designers are slowly but surely getting there.

“The apparel industry in China is moving from pure manufacturing to design and innovation, driving China brands to become more well-known and prestigious, ultimately accelerating the economy further. The 12th Five-Year Plan of China aims for China to have between three and five internationally recognized brands and 100 nationally renowned brands,” said Merle Hinrichs, executive chairman of Global Sources, a leading b2b media company and a primary facilitator of trade with Greater China.

Take a look at some of these high-fashion designs from selected brands that participated in the China (Shenzhen) International Brand Clothing & Accessories Fair in July 2012.

 

Beautilook: Blossoming beauty

Inspired by the beauty of architecture, the brand Beautilook exudes simplicity and delicateness. Blossoming – the theme for its 2012 autumn and winter collection – boasts colorful designs made of carefully selected fabrics from Japan and France. Hanbo Enterprises Ltd is the sole distributor of Beautilook.

ladies fashion

 

EIN: Natural and rebellious

Elegance in Nature is what EIN stands for. Weaving together Northern Europe’s design concepts of nature and rebellion, the brand’s latest collection highlights quality not vanity.

Shenzhen Vi-ein Fashion Stock Co. Ltd owns EIN

ladies fashion

 

MYMO: East meets West

With a professional team composed of senior designers from France, Portugal and China, MYMO smartly combines Western and Oriental elements in its styles. The brand suits modern women who are in their 20s to 40s.

MYMO is created by Shenzhen Lifestyle Fashion & Accessories Co. Ltd.

ladies fashion

 

Mascot: Striking a balance

Opening its first store in 2002, Mascot’s business is driven by its love for the Chinese culture. Now, it has grown into a garment chain company with over 80 franchised stores, integrating designing, manufacturing and marketing. Inspired by the Doctrine of the Mean by Confucius, the designs keep a balance between art and business. Mascot is also known for using home-grown printed fabrics, embroidery and bold colors.

ladies fashion

 

Only Simple: Italian flavor

Originating in Italy, Only Simple or OS highlights harmony, simplicity, femininity and comfort. The brand by Shenzhen Only Simple Fashion Co. Ltd positions itself as a designer of high-end casual garments created using superb techniques and high-quality fabrics.

ladies fashion

 

Bohemia: Be free

“Travel the city wearing Bohemia.” Just like its name, the brand promotes being free, romantic and natural. Bohemia Garments & Accessories is the sole distributor.

ladies fashion

 

Season Wind: Girl power

“Femininity without showing off” is the idea behind Season Wind’s selections. Designed for the dignified and intellectual woman, the clothes reflect originality, fabric quality and intricate design details. Season Wind is a brand of Shenzhen Xingtai Season Wind Garment and Accessories Co. Ltd.

ladies fashion

 

CommeLun: Standout simplicity

Shenzhen-based CommeLun advocates “uninhibited romanticism.” Suited for the modern man and woman, the designs are straightforward yet graceful; low-profile but a standout. Innovative fabrics and sewing techniques lend extra sophistication to Shenzhen CommeLun Fashion Co. Ltd’s brand.

ladies fashion

 

FGFEEL: Feeling good

FGFEEL (Feel Good Feel) conveys freedom, health and candidness. The designs are timeless and delicate. Shenzhen Piaoerqian Fashion Co. Ltd has been creating original designs for the brand since 2000.

ladies fashion

 

Wonderful: Attitude defined

Self-confidence and freedom of expression are behind every Wonderful creation. Using mostly black, gray and white as base colors, the brand has a pursuit for concise details. It mixes femininity and decisiveness, making it perfect for the young career woman. Shenzhen Wonderful Business Development Co. Ltd owns the brand.

ladies fashion

 

Eachway: Clean lines

Elegant yet natural. Generous yet self-restrained. These characterize Eachway’s apparel for men and women. Every design is made of environment-friendly and natural fabrics. Black, white, gray, beige, apricot and brown are typical in Eachway’s color palette. The brand is owned by Eachway Fashion Group.

ladies fashion

 

A/E: For the working woman

Adapting to every change in trend or season, Shenzhen Liannu Fashion Co. Ltd’s A/E brand offers European, Oriental and Bohemian-inspired garments for the modern working girl. Its design concepts are “professional, gentle, lovely and casual.”

ladies fashion

by Xiao Xiao @ InteractChina.com

P.S. We need people with similar passion to join or partner with us in promoting ethnic handicrafts! Please contact us at interact@interactchina.com to make any suggestions that you may have in co-operating with us, or join as Affiliate.